“Sandwich generation” multi-channel marketing campaign
Role: Concept, Social Assets Design, Storyboards, Video Producing, Infographics Design and Editorial Art Direction in collaboration with brand team
Many adults in US find themselves sandwiched between generations, responsible for both the people who raised them and children of their own. And they're ready to take the lead to protect their loved ones in a world where having a financial safety net is more critical than ever.
Together with the content team, we worked on editorial report that highlights data from the Sandwich Generation Survey. This article has been picked up by Forbes, Fox Business, and many other media outlets. I art-directed hero illustration and designed all custom infographics.
“Prepare for unpredictable” is a whimsical multi-channel marketing campaign
Role: Concept, Social Assets Design in collaboration with the brand team
Life is unpredictable. Thankfully, life insurance helps prepare for the unpredictable, like the day it actually rains cats and dogs.
“Change your life with life insurance” social media marketing campaign
Role: Creative Lead, Concept, Social Assets Design in collaboration with brand team
“Ask Hanna Anything” social media content campaign
Role: Concept, Social Assets Design in collaboration with brand team
